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Support for bank customers following branch closure

CUSTOMERS of NatWest affected by the closure of the branch in the town centre, will be able to access support from a community banker on a weekly basis at Melksham Library.

Melksham’s NatWest branch closed this week. It was one of 197 branch closures across the UK announced by the bank last year. At the time, NatWest explained that the closure of the Melksham branch was due to usage decreasing 40% since 2014.

The new NatWest community banker, Caroline Gray, will be available at Melksham Library every Monday from 10am until 12pm.

As part of the role, she will provide customers with personal assistance in accessing the right banking options for their needs across a range of channels.

Caroline has been appointed as NatWest community banker for the Melksham, Marlborough and Royal Wootton Bassett region.  Caroline said, “I’m excited to have the opportunity to develop a strong relationship with our customers in Wiltshire, helping to ensure that NatWest remains an important part of its many thriving communities.

“The impact of technological changes on the way people bank with us has been dramatic but we’re also aware that not everyone is comfortable with these changes.

“In my role as community banker, I’m looking forward to hosting regular events at local venues to help educate customers on being financially fit, training them on the different ways to bank in a digital world and how they can protect themselves from fraudsters.”

As part of her role Caroline will:

· Host regular events across the community to educate customers on being financially fit, living in the digital world and preventing fraud. These events will be held in local venues.

· Engage with the community through a number of channels such as charity events, social groups and other community activities.

· Utilise social media to increase their presence in the community, through the sharing of useful and relevant financial and digital information and tips

· Signpost and/or coach customers through their online application process for new products and services, providing them with the skills to self serve for future needs.

· Maintain and deepen relations through proactively conducting targeted customers care calls, particularly those who might otherwise lose contact with the bank, taking the time to educate them in the variety of different ways to bank.

· Proactively educate customers in the different ways to bank, supporting them in choosing the right service options for their needs.

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