Box Steam Brewery, based in Holt has mounted a David vs Goliath style challenge to the dominance of multi-national beer companies in our pubs.
Frustrated that beers like Doom Bar are taking over pumps on bars across their county, Box Steam have today erected a bold and provocative ad in a field on the borders of Wiltshire, Bath and Bristol.
The ad depicts a noble knight astride the iconic white horse of Westbury doing battle with his nemesis. Sited at the intersection of the A46 and A420, the striking image is sure to attract the attention of locals an visitors to the area.
Andy Roberts, managing director explained, “We supply cask and bottled beers to pubs, bars, restaurants and shops across Wiltshire. But we keep coming up against Doom Bar and other national beer brands. We work hard to sell our award-winning Tunnel Vision and other ales. I’m sure it’s the same for other small brewers.
“It’s frustrating enough that Doom Bar is a ‘Cornish’ beer. But some of it’s not even brewed in Cornwall. It’s brewed under licence in Burton-on-Trent, and Sharp’s is owned by Molson Coors, an international corporation.”
The family owned and run brewery is proudly independent. Box Steam is also home to one of only a handful of Master Brewers still working in the UK. They believe beer is at its best when its brewed by hand, using the best Warminster malts, reflecting regional character.
The Brewery are also working with local pubs across Wiltshire, Bath and Bristol to offer beer fans the chance to try their real Ale, Tunnel Vision, as an alternative to the ubiquitous Doom Bar.
Andy added, “We thought it was time to make our voice heard and fight our corner on behalf of smaller brewers. This is our patch and we’re proud to lead the charge for Wiltshire beer.”
Learn more about Box Steam Brewery at www.boxsteambrewery.com
Also visit www.camra.org.uk to learn more about the campaign for real ale and real pubs, and www.siba.co.uk the voice of independent brewers.
