A MELKSHAM-based company is transforming industrial waste into stylish products for the home, that are being launched exclusively into John Lewis.
ReBorn® is ‘breathing life’ into discarded materials to create stylish and practical homewares in its Melksham factory. The range comprises of a selection of kitchen and home storage products.
“Almost 70 million homeware items are thrown away in the UK every year, many of which will end up in landfill and we know that this is a major issue that retailers have been keen to address,” says founder of ReBorn® Brian Walmsley, “Through ReBorn®, we wanted to tackle this problem and have created a brand that turns industrial waste into eye-catching homeware that elevates your kitchen’s aesthetic, delivering a more sustainable and circular approach that clearly resonates with consumers.”
Working in partnership with Biffa, the UK’s leading sustainable waste management company, these waste materials, which mostly consist of wasted food packaging collected from Britain’s factories, are ‘reborn’ in the Melksham factory, run by Plastic Engineering Solutions.
The ReBorn® range, which is priced from £12.99, can be found in John Lewis stores and online or at reborn.homes.
