Post-Christmas sales surged at Leekes Melksham as shoppers enjoyed the extensive seasonal savings on offer in the Boxing Day sale at the home department store.
The retailer posted strong first day sales figures at their biggest ever half price sale,with customers particularly taking advantage of significant savings across the furniture ranges. In addition, branded electrical products such as Smeg and Dyson vacuum cleaners proved popular, as did traditionally popular offers on saucepan sets, towels, duvets and pillows and luggage.
The retailer has invested heavily with the introduction of new displays from brands such as Alexander & James and Mammoth beds. The bed brand develops unique technologies in the pursuit of comfort and sleep quality and supply a number of elite sporting organisations. A unique Stressless studio – the first of its kind in the UK has also been introduced, plus new ranges such as Orla Kiely bedding.
Commenting on the success of the start to the sale Emma Leeke, managing director at Leekes said, “During the past year we have extended the range of products available in store, providing customers with a greater choice and the ability to offer exceptional savings across a wide range of departments.
“Sales, which were hit in the immediate aftermath of the snap election earlier this year have bounced back in recent months which in part is due to our wide range of leading brands including G Plan Upholstery, Stressless, Rest Assured and Ercol, as well as our own exclusive ranges. Our installations departments; kitchens, bathrooms and conservatories, windows and doors, have received a high number of leads which would indicate that many of our customers are possibly choosing to improve, not move, and are planning New Year home projects.
“There has also been a notable increase in the number of online visitors to our website on Christmas Day and Boxing Day as customers research the best buys online, choosing either to purchase there or pop into store to bag a bargain. Alongside the rest of the high street, this is an area experiencing significant sales growth.”
For more information on Leekes, visit www.leekes.co.uk
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